For over 39 years, Century 21 Real Estate LLC has been growing into its current role as the world’s largest residential real estate brokerage franchise. With presence in more than 68 countries, 7,700 offices, and 117,000 sales associates worldwide, we lead the industry.
The CENTURY 21 brand enjoys a strong reputation for the warm, family-like caring delivered by our sales associates as they help buyers and sellers achieve their goals. This big, embracing CENTURY 21 family that goes out of its way to understand customers’ needs is one that we’re all proud to be a part of. But as the industry becomes impacted by increasingly low levels of consumer confidence, we find ourselves facing evermore challenges in earning customers’ trust and in addressing competitive alternatives in the market.
Our continued growth is reliant upon the consistent strengthening of our brand that we’ll achieve by bringing our Brand Value Proposition to life every day, and by a refresh of our brand identity. The refresh of our brand identity is a natural and essential evolution. Enhanced brand identity standards, used consistently and comprehensively, will invigorate the look, feel, and tone of our CENTURY 21 brand, while staying true to the values of our heritage.
As an ambassador for, and a steward of, the CENTURY 21 brand, follow these identity standards closely. Don’t excuse yourself or your colleagues from close adherence. The consistent and unfailing application of these standards will strengthen the CENTURY 21 brand in the market. More importantly, it will enhance YOUR positioning in your local market.